Whittard of Chelsea’s first-ever TV ad is a big deal – after all, this iconic beverage brand have been in business since 1886! We were delighted that they chose Team ITG’s industry-leading video and photography teams to deliver a Mother’s Day commercial with speed, efficiency and a heartfelt message at its core.
The new ad represents a major step for Whittard, harnessing the power of Sky’s AdSmart platform to target key demographics in three important regions for the brand – Glasgow, Oxford and Manchester – where they have prominent stores and good footfall.
The longer-term goal is to increase brand awareness, clicks to its website and in-store footfall. Whittard are looking to encourage customer activity around gift-giving times of the year, including Mother’s Day and Christmas, with this particular campaign focusing on the former.
Within a short turnaround time, Team ITG presented five options for the ad, with the brand ultimately deciding to follow ‘The Letter’ route, as seen in the final version below.
Shot on location in Birmingham, our teams not only produced the 30-second TV ad, but also captured a suite of lifestyle and product photography using additional models in order to maximise the output from our time on set.
This will be used across in-store POS, e-commerce and social media as part of the Mother’s Day campaign, and provides invaluable extra content for longer term projects both in the UK and internationally.
It’s been a fabulous start to our partnership as we took the campaign from concept to delivery in just seven weeks, helping Whittard to spread the word about their fantastic array of products.
“We are excited to launch our first TV campaign and it is a fantastic opportunity for us to share the Whittard brand with both new and existing audiences. We’ve chosen to run the TV ad in the build-up to Mother’s Day as our unique products make for the perfect gifts. We look forward to sharing a bit about us and hope the advertisement helps spark awareness and curiosity amongst our target audience.”
Nathan Smith, CEO, Whittard of Chelsea