Looking to the future
Innovation. It’s what drives us, defines us and excites us daily. The way it enhances our lives, advances our thinking and enables us to deliver better solutions to our clients. So it’s hardly surprising it underpins everything we do, from our industry-leading Inspired Events to a dedicated Innovation Room in the heart of our HQ.
The Innovation Room
For further proof that we live and breathe original thinking at every turn, just head to our dedicated Innovation Room, situated in our Birmingham HQ. This interactive resource is used to showcase the latest in cutting-edge experiential marketing technology and can be completely tailored to specific clients by our in-house specialists.
An astronaut, a world-renowned retail consultant, a brilliant broadcaster and a one of the planet’s most highly regarded creative minds… we brought all of this and so much more to our people and our clients. From Major Tim Peake’s talk about the ‘ultimate lockdown’ in space, to Mary ‘Queen of Shops’ Portas offering invaluable advice about how to strengthen brands in a crisis, we organised virtual events attended by thousands across the globe. It’s all part of putting inspiration, innovation and motivation at the centre of our thinking.
We believe great ideas come in all forms. Big ones. Original ones. Unexpected ones. It’s why every year we organise large-scale innovation events for both existing and potential clients that provide a unique opportunity to showcase first-hand how technology can be used to optimise marketing operations and challenge convention.
“We always get a huge amount of interaction and excitement around our Innovation Room tours and roadshows. It’s why we’re tripling its size and filling it with a mixture of exciting prototypes and future tech that you won’t see anywhere else.”
Robotics, AI and the future
Virtual reality, holograms, sentiment recognition. Forget science fiction, innovations such as these are now driving all areas of marketing delivery, from automation to customer engagement. Our Innovations team are always on hand to share these latest technological advancements and unearth inventive new ways to enhance campaign delivery and boost ROI.