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Simon Says: Just how good are AI chatbots?

Simon Says: Just how good are AI chatbots?

AI chatbots are considerably cheaper than human employees, but they’re not universally well received. How do you maximise their advantage currently – and will technology such as ChatGPT make them better conversationalists in the future? When you have a million...
Simon Says: Time for a martech ecosystem rethink?

Simon Says: Time for a martech ecosystem rethink?

Marketing technology is advancing at pace and already provides incredible opportunities for brands to boost their marketing output in a faster, more efficient way than ever before. So why are we still not capitalising on its full potential? Marketers questioned by...