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Bridgepoint acquires majority stake in Team ITG

Mar 28, 2022

We’re delighted to announce that Bridgepoint (a European financial investment fund) has acquired a majority stake in ITG from previous shareholder Equistone – a fantastic step in delivering the next phase of our international growth through the development of our Storyteq marketing technology and world-class creative services.

Over the last 11 years, we’ve become the ‘go-to’ solution for many major corporations looking to transform their marketing operations, thanks to our revolutionary Storyteq technology platform, industry-leading creative services and, most of all, the incredible people in every area of our business.

Our blended model of tech and services allows us to build totally unique solutions for each individual client, including the likes of GSK, Jaguar Land Rover, Heineken, PUMA, Currys and many more.

Now, with Bridgepoint’s investment, we’re able to take this proposition to a far wider global market, delivering amazing efficiencies and creating fast, agile marketing partnerships that produce impressive results across every channel.

As Simon Ward, CEO of Team ITG, put it: “Our success has been built on revolutionising the way marketers work, liberating them from tedious administrative tasks through our integrated ecosystem of game-changing technology and world-class creative services. GSK, one of our many global clients, recently described our Storyteq platform as ‘the future and heart of their content operations.’

“Our relationship with Bridgepoint is another brilliant milestone in our journey as we grow globally. We have the team and the resources to deliver even more powerful results for our clients across the world while also developing a host of exciting new partnerships.”

Emma Watford, partner and co-head of Bridgepoint’s investment activities in the UK, said: “Team ITG is a successful marketing operations services business with a compelling software offering, Storyteq. We’re excited to be backing the team at a crucial time as they scale their technology offering and become increasingly global – areas where we can provide the necessary expertise to accompany them on this next stage in their journey.”

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