Effective marketing is all about knowing your customers. And if you know your customers, you can send more targeted communications and increase sales. Combine this knowledge with data and we can look to increase sales on specific flights. Our AI algorithm simply matches frequent flyers with available seats on their regular flight destinations and sends personalised marketing through the Transavia newsletter. This CanopyDeploy powered email marketing is proving highly effective, driving a significant increase in open rates, interactions, and most importantly, sales.