Reaching over five million customers with personalised comms across all touchpoints is no mean feat, but CanopyDeployallows Virgin Media to do just that.
Using intelligent data analysis, it identifies the preferences of each Virgin buyer, automating one-to-one messages with tailored ‘no brainer’ and ‘revenue stretch’ offers through the customer’s favoured channel, whether that’s app push, DM, email, SMS or web.
300m
personalised, automated comms sent year-on-year
80
campaigns delivered every month
+50%
increase in open rates
2.5x
increase in ROI
"CanopyDeploy really goes above and beyond to increase customer engagement and drive sales."