Out with the old, in with the new

Maintaining one brand identity

Too many agencies and inefficient technology were hindering Co-op’s marketing, but CanopyCloud has taken away the hassle, dramatically enhancing both asset management and collaboration.

Through CanopyDAM, marketers across all business units can access multichannel assets, create local adaptions of the customisable templates in CanopyCreate and brief in bespoke artworks.

What’s more, CanopyBrand makes brand and campaign guidelines easily accessible to all content creators, ensuring every marketing execution harnesses Co-op’s distinct visual and tonal identity.