Ensuring consistency across the board

Across 180 countries and 28 languages, Heineken need to ensure their brand is applied consistently, while keeping major sponsor partners such as Formula One, UEFA and James Bond production company Eon Productions onside.

CanopyCloud makes it easy for Heineken’s marketers to create local adaptions of master assets or brief in bespoke artworks, with painless approval in CanopyGlobal and smooth multichannel deployment via CanopyDAM.