Virgin Media Case Study

Giving it the personal touch

Unique, automated communications to millions of customers.

Right message. Right place. Right time.

Reaching over five million customers with personalised comms across all touchpoints is no mean feat, but CanopyDeploy allows Virgin Media to do just that.

Using intelligent data analysis, it identifies the preferences of each Virgin buyer, automating one-to-one messages with tailored ‘no brainer’ and ‘revenue stretch’ offers through the customer’s favoured channel, whether that’s app push, DM, email, SMS or web.

Find out more about Virgin Media at www.virginmedia.com

300 m

personalised, automated comms sent year-on-year

80

campaigns delivered every month

+ 50 %

increase in open rates

2.5 x

increase in ROI

Virgin

"CanopyCloud really goes above and beyond to increase customer engagement and drive sales."

You'll be in good company

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