When it comes to planning and executing strategic local marketing for ŠKODA’s 128 retailer sites, our approach is always the same. No shortcuts taken, no corners cut. Whatever we’re creating – press, DM, email, social media, door drops or digital dealership campaigns – localised, relevant campaign content is key.
To drive efficiency and keep marketers (and consumers) engaged, assets are easily briefed and approved using our industry-leading CanopyLocal marketing technology; enabling the ŠKODA team to rapidly create unlimited, localised campaign assets, delivering total brand control and real brand activation at every dealership across every promotion. This high-performance local marketing is backed up with CanopyAnalytics, providing real-time reporting across all channels.
assets per year
dealership requests managed yearly
retailer visits completed
pieces of localised and personalised media placed annually