Automated creative production

When it comes to planning and executing strategic local marketing for ŠKODA’s 128 retailer sites, our approach is always the same. No shortcuts taken, no corners cut. Whatever we’re creating – press, DM, email, social media, door drops or digital dealership campaigns – localised, relevant campaign content is key.

To drive efficiency and keep marketers (and consumers) engaged, assets are easily briefed and approved using our industry-leading CanopyLocal marketing technology; enabling the ŠKODA team to rapidly create unlimited, localised campaign assets, delivering total brand control and real brand activation at every dealership across every promotion. This high-performance local marketing is backed up with CanopyAnalytics, providing real-time reporting across all channels.