Worldwide brand compliance

PUMA’s European operation covers many different channels, languages and activities, meaning it’s vital that all their marketing is firmly on-brand.

CanopyWorkflow has driven huge additional efficiencies, with PUMA’s marketers, agencies and sponsor partners able to manage briefings and approvals from one central location.

With local adaptions of master assets built in CanopyCreate, and approved derivatives stored in CanopyDAM, PUMA are able to get global campaigns to market quickly, easily and with brand integrity fully intact.