Taking users’ dream cars for a spin

An unparalleled, personal user experience with easy configuration.

Boosting lead generation and sales

JLR wanted to provide new and existing customers with an unrivalled web experience befitting of their brand, and CanopyConfig rose to that challenge.

Combining a vehicle configurator and a finance tool, CanopyConfig allows users to build their dream car in a matter of clicks. Customers can save their selection, and JLR can then remarket those configurations to them via social media and banner ads.

The award-winning CanopyConfig provides a highly personalised web experience for customers, helping to drive lead generation and sales.



countries served

168 %

increase in leads generated

114 %

boost in vehicle configurations

3.5 m

configurations in first 12 months


"Those results speak for themselves and we are delighted the website has been recognised, once again, as the best in its class."

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