Driving engagement

Team ITG introduced an entirely new way of thinking to TUI’s digital strategy, completely overhauling the way in which the brand approached customer engagement. We utilised available data to deliver highly personalised communications through CanopyDeploy, while moving away from generic, static email layouts to energise their audience.

As a result of these more dynamic, data-driven communications, TUI saw a significant increase in both engagement and revenue.

Right message. Right place. Right time.

Reaching over five million customers with personalised comms across all touchpoints is no mean feat, but CanopyDeploy allows Virgin Media to do just that.

Using intelligent data analysis, it identifies the preferences of each Virgin buyer, automating one-to-one messages with tailored ‘no brainer’ and ‘revenue stretch’ offers through the customer’s favoured channel, whether that’s app push, DM, email, SMS or web.

Targeted communications

Engagement Scoring is one of the many features CanopyDeploy delivers to keep customer data current. Mindwize has put it to good use for the Thrombosis Foundation, highlighting active newsletter engagement, creating a group of these active customers and targeting new content to this audience. This has delivered a sharp reduction in the number of email bounces, increased the open rate and the clickthrough rate.