A stunning in-house shoot for Premier Inn at Home

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26 August 2021 by Team ITG

Our industry-leading photography and film capabilities continue to attract a roster of major brands, including as Dixons Carphone, Hotel Chocolat, Costa, Whitbread and more.

Through our offering, we’ve struck the perfect balance between human brilliance and cutting-edge technology. From our purpose-built, automated photography studio to the expertise of our experienced team of photographers and image creators, we ensure that each of our clients receives the right blend for their brand and brief.

The pandemic has shone a light on the importance of diversification and agility for businesses the world over, and Premier Inn has taken the opportunity to explore a new venture. Renowned for the quality of its bedding, the brand was expanding the range available to customers to bring into their homes, and wanted to update its collateral to show off the products in question with brand-new photography.

Our teams sprang into action, constructing an entire bedroom set in our in-house studio for the shoot, sourcing materials to physically building and painting the entire set to create the perfect setting. To complement the lifestyle imagery, we also shot individual products in our automated photography studio, capturing pixel-perfect photos in a fraction of the time it would take for a manual shoot.

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All of this was only possible through close collaboration with Premier Inn at each and every stage, from weekly touchpoint meetings to discovery sessions that got to the heart of what the brand was looking to achieve. Once we had agreed on a creative route, our team managed the art direction and photography of the shoot itself in line with Premier Inn’s key goals.

Premier Inn was thrilled with our performance, not just from a results perspective but also the commitment of our teams to complete the full shoot and post-production on schedule and without compromising on quality. The final images speak for themselves, they’re already being used on the Premier Inn website and will soon be rolled out across its digital campaigns.

“Team ITG were able to execute an extremely high standard of photography in truly challenging circumstances. They went above and beyond to find the right solution for us, and I can’t fault the hard work and professionalism of their teams. The results are truly stunning.” Yasmin Mukhida – Senior Brand Marketing Manager, Premier Inn

For more information about Team ITG’s photography and film capabilities, world-leading technology and award-winning services, contact

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