CanopyDeploy simplifies Christmas for Virgin Media UK

Virgin Prizes


18 December 2019 by Team ITG

We simplified the complicated for Virgin Media UK’s Christmas campaign; an omnichannel advent competition that gave 2.5million customers the chance to win epic daily prizes.

Using CanopyDeploy, we created a seamless journey for the 373,000 customers getting involved with the giveaway, whether they were entering via email, digital, the app or offline. In just a few clicks, our cutting-edge automation engine took a complex, omnichannel customer journey and made it easy to understand and navigate.


VM Christmas 1

With our game-changing self-serve technology, you can connect one-to-one with your customers, create trigger-based global campaigns and deploy them instantly across all channels.

“ITG have shown impeccable tenacity in ensuring that the customer journey and the technology behind it is seamless and completely personalised to the highest level. The innovative approach to this campaign is incredibly impressive and without their fantastic work ethic, focus on quick turnaround and problem solving, we would not have been successful.” –  Sian Farmer, Virgin Media UK

Virgin Cheryl

For more information about Team ITG’s world-leading technology and award-winning services, contact

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