Co-op Group has awarded all creative production work to the technology-led marketing business itg, with a remit across food, funerals, insurance and healthcare.
Gemma Kidd, head of brand design and creative services at Co-op, said in a statement: "We’re excited by itg’s unique model, technology and team. Their culture and the different approach they bring to omni-channel creative production will allow us to make significant improvements across the group."
With a blended model of people and technology, highly reactive onsite and 24/7 offsite resources, the appointment of itg is designed to deliver efficiencies and create a fast, agile marketing partnership.
Simon Ward at itg, said: "We are delighted to be working with the Co-op. Our desire to implement the right solution as opposed to forcing a ‘one-size-fits-all’ model is already unifying teams and rapidly helping to shape their communications."
ITG’s new martech software Canopy, supported by their 250 seat, 24-hour creative production studio, already manages the global marketing operations of over a hundred major brands including Heineken, PUMA, Renault and M&S.