Delivering a national TV ad for Currys PC World

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13 July 2020 by Team ITG

We were thrilled to create a national television advert for Currys PC World, which premiered on the small screen in just two weeks.

After being awarded its price and promotional TV work, Team ITG was approached by Currys PC World to support on this high-profile project.

Our team worked tirelessly to deliver under an extremely tight timeframe. Taking Currys’ initial vision, our team cast an actor, organised and completed the full video shoot from our dedicated film and photography studio at Fort Dunlop, and combined the footage with incredible animation to deliver a fantastic end product.

The feedback from Currys PC World has been amazing and the final advert will be broadcast on various national channels, including ITV, Channel 4, Channel 5, Sky 1, Sky Atlantic and many more.

“A massive thanks for pulling this together. I know it was an extremely difficult brief, but everyone has commented on how good it is and how well you guys have done in such a short amount of time – mobilising the team to get what is really a 6-week lead time into 2!” – Harry McLean, Group Advertising Manager.

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