Delivering nationwide innovation for Costa Coffee

Costa Web Header Copy


07 June 2021 by Team ITG

We’re proud to be digital screen partners to some of the world’s biggest brands, including Costa Coffee, who we’re supporting with a nationwide digital screen rollout covering both in-store and external signage.

This is a highly significant project for Costa Coffee, designed to dramatically enhance the customer experience through the introduction of fully localised, automated content to stores across the country.

Spanning just six weeks from scope to deployment at the first trial site, this project saw Team ITG create an entire hardware, CMS and scheduling strategy alongside brand-new bespoke content – all of which delivered a 50% saving compared to the project’s previous budget.

The success of our original trial has resulted in a national rollout that currently stands at 879 screens across 158 different stores, each with its own specially tailored screen set-up and localised content strategy.

From bespoke design concepts, to innovative engineering, installations and complete content strategy, we’ve been integral to the rollout, working alongside a number of Costa Coffee’s third-party suppliers to deliver on the brand’s requirements.

We’ve incorporated a wide range of innovations into the project, including tailored engineering for rotating digital menu boards (a first for Quick-Service Restaurants (QSR)), the design and build of unique housing to utilise indoor screens in an outdoor setting, ultra-slim dual-sided window displays and battery-powered outdoor A-board displays.

Alongside the technological enhancements, we also produced the bespoke creative content, automatically scheduled based on factors such as time of day and even the weather conditions. It all combines to ensure an even more personalised, relevant and visually engaging experience for Costa Coffee customers when they visit one of the brand’s locations.

"ITG were clear favourites to support us in this innovation and development. From the start of the project ITG led with clear strategic direction, providing us strong insights and recommendations throughout. The Costa Coffee x ITG partnership continues to grow across all channels and most importantly, with this project; are helping us showcase our ranges, helping more customers enjoy more great cups of coffee in more places more often.”

– Jamie Awdry, Head of Propositions & Innovation, October 2021

With our digital screen service and technology, our focus is impactful, result-driven content that allows global brands like PUMA, KFC and M&S to connect with their customers. We constantly monitor results to optimise campaigns, with our strategic approach centring on increasing footfall and sales.

Team ITG provides a global end-to-end service, from insight and strategy to creative, scheduling and installation. For more information, contact

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