Focus 500: Big brands, deep insights

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04 May 2021 by Team ITG

Team ITG’s rapid-response focus groups give global brands the fast, insightful consumer research they need to navigate a rapidly changing landscape – all completely free of charge.

The creation of Focus 500 was a strategic response to the first COVID-19 lockdown in March 2020 – an innovative way of providing Team ITG’s global customers with invaluable consumer insights within a short timeframe, by giving them free access to a diverse, 500-strong focus group.

Team ITG’s in-house Focus 500 members complete quick-fire online surveys consisting of questions that are important to the participating brands, with the answers providing a vital snapshot of consumer sentiment. This could be anything from trialling a new concept to receiving feedback on a marketing initiative, and anything in between.

Having supported so many of our clients over the course of the pandemic, Focus 500 continues to gain momentum, giving global brands the answers they need as lockdown restrictions are eased and they confront a marketplace that has changed dramatically.

It’s no secret that consumer behaviours have been and will be impacted as a result of COVID-19 and Focus 500 helps major brands stay ahead of the game, letting them know what has changed in the minds of their customers, and how best to adapt.

Since the beginning of 2021 alone, we’ve delivered Focus 500 surveys and analysis for the likes of Costa, Dixons Carphone, Deliveroo and Mattel, with many more brands already lined up to take advantage of this unique service.

For more information about Focus 500, Team ITG’s world-leading technology and award-winning services, contact

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