Hitting the ground running for PUMA

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06 April 2021 by Team ITG

In a seamless collaboration between our creative, photography, retouching and studio teams, we developed a stunning campaign to promote PUMA’s new SOFTRIDE trainer.

Team ITG have built a strong partnership with our friends at PUMA during the last ten years, so much so that we now deliver numerous campaigns across the global sports brand’s European marketing operations.

This included the launch of PUMA’s brand-new SOFTRIDE trainer, as we were asked to develop a campaign for their Nordic market. After our award-winning creative team crafted a distinctive look and feel for the campaign, our expert photographers shot the trainer, before handing over to our retouching and studio teams to develop the artwork.

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The shoot itself took place at our in-house, cutting-edge photography studio, set against a unique backdrop that we printed ourselves. The combination of state-of-the-art camera equipment and clever use of props helped to capture the feeling of lightness and comfort perfectly, and this was further reinforced by our specialist retouchers and studio artworkers.

We went above and beyond to create a full suite of multichannel campaign artworks, including comprehensive e-commerce assets and even a short video for each variation of the shoe.

Our work has now cemented our position as the ‘go-to’ team for this area of the brand’s operations, and earned high praise from PUMA.

“The process from start to finish was seamless and the end results were spot on! Team ITG created and executed strong assets within the timed briefed, and we’ve received great feedback from the accounts. Before this I was unaware of Team ITG’s full capabilities, but this opened my eyes to using them for future projects!” – Jack Crofts, PUMA Nordic Brand Communication

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