ITG and KFC scoop double-award win at ICE Awards 2019



29 August 2019 by Team ITG

KFC and technology-led marketing business ITG have been crowned the winners in the ‘Best Motivational Event’ and ‘Most Effective Agency Collaboration’ categories at the ICE Awards and Conference 2019.

The awards are in recognition of KFC’s annual Restaurant General Manager (RGM) Fest, which was delivered in collaboration with its marketing and events partner, ITG.

KFC was recognised for its efforts in the ‘Best Motivational Event’ category following last year’s distribution crisis, for creating an honest, interactive and inspiring event that reignited trust amongst its 1,400 delegates. This event featured a range of creative activities and interactions, from digital quizzes and party cannons, to digital mosaics and even a recreation of KFC’s restaurant front counter with menu boards.

ITG, alongside KFC, won the ‘Most Effective Agency Collaboration’ award, through their full-service partnership, which included event design, content creation, production, and project management. The close collaboration was honoured for its bold, fresh and innovative ideas.

Claire McCarthy, Event Director for ITG, said: “We’re delighted that our strong partnership with KFC has been recognised with a double win at the ICE Awards. We see ourselves as a true extension of the KFC team, sharing the same vision and investment in the success of its events across the UK. Following last year’s distribution crisis, KFC’s RGM Fest presented a fantastic opportunity to re-energise its community, and it’s fantastic to see this come to fruition with impactful results of increasing engagement and rebuilding trust within the organisation.”

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