Co-op has introduced a new initiative to raise money for those affected by the COVID-19 lockdown, and Team ITG is honoured to be a part of it.
With the current COVID-19 lockdown situation impacting so many lives across the UK, Co-op has launched a brand-new initiative to support those affected.
Co-op members are now able to donate their reward balance to the Co-op Members’ Coronavirus Fund, with the proceeds going towards alleviating the strain on the country’s most vulnerable.
The money raised will help feed the nation through Co-op’s food charity partner FareShare, support vital local causes, and contribute to funeral costs for families of key workers who are struggling during this difficult time.
Team ITG played an instrumental role in the launch, with our designers and copywriters based onsite with Co-op creating email content, while our London team took the lead on CRM development, resulting in a seamless user experience.
And what’s more, the campaign has received thousands of donations from the hugely generous Co-op members.
For more information about Team ITG’s world-leading technology and award-winning services, contact firstname.lastname@example.org.