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Kia future-proofs its operations with Dealer Marketing Portal

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Posted

10 May 2022 by Team ITG

We’re delighted to announce that, after a competitive RFP, Kia has selected our revolutionary CanopyCloud ecosystem as its new Dealer Marketing Portal, recognising the power and innovation of the system to future-proof its dealer marketing.

Global automotive brands including Volkswagen, BMW and Renault already trust CanopyCloud to deliver a cohesive, engaging brand and dealer experience. Now, our game-changing technology will join together all aspects of Kia’s dealer marketing and provide the scope for endless collaboration and development.

Recognised as the next evolution in marketing operations technology, CanopyCloud will unite the various strands of Kia’s dealer marketing, enabling marketers at 180 UK dealerships to stay ahead of the pack moving forward. The user-friendly interface and access to dynamic, centralised templates ensure that local marketing is always firmly on-brand and fully compliant.

Within this is a cutting-edge planning module, allowing for greater visibility and flexibility over national and local planning. Supported by our team of CanopyCloud experts, dealers will be empowered to take full control of their local marketing with a more efficient and streamlined approach, driving the move to digital, while at national level Kia will be in full control of its brand guardianship.

As Mel Minetti, Head of Dealer Marketing at Kia, put it, “Team ITG’s ethos of innovation runs parallel to our own values and makes this a hugely exciting new partnership, with CanopyCloud positioning us perfectly for future success and sustainability.”

CanopyCloud is already changing the way in which world-renowned brands manage their marketing campaigns on a local, national and international scale. The interconnected and highly configurable nature of our technology lends itself perfectly to automotive excellence, delivering huge savings, greater efficiency and unparalleled control and visibility across every channel and every market.

For more information about Team ITG’s world-leading technology and award-winning services, contact hello@teamitg.com.

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