Sunbelt Rentals chooses Team ITG for inspiration-led marketing

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01 June 2021 by Team ITG

Britain’s leading equipment rental company, Sunbelt Rentals, has appointed technology-led marketing business Team ITG to help deliver its end-to-end marketing and unify its diverse portfolio of business units across the UK.

As part of this significant new partnership, Team ITG will work in collaboration with Sunbelt Rentals, providing the global rental powerhouse with inspirational, award-winning services across strategy, creative, digital, photography, production and more.

Supporting Sunbelt Rentals as it continues its journey towards unifying its diverse portfolio of business units under one brand, Team ITG will work in partnership to grow the brand and activate the marketing strategy for the business, reflecting the incredible nature of the projects and events it delivers across the UK, from Glastonbury to COVID-19 testing centres. With its strategic creative thinkers, Team ITG will hone in on the human aspect of the vital work delivered by Sunbelt Rentals, helping them bring the brand to life with a new and distinct positioning.

Furthermore, Team ITG will support Sunbelt Rentals as it looks to draw attention to its sustainability programme, ensuring the brand leaves a lasting legacy that spans ground-breaking environmental initiatives, developing people and skills, empowering communities and committed governance.

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Alex Andrews, Marketing Director at Sunbelt Rentals UK, commented: “Over the next three years, we look forward to working with Team ITG as our lead marketing agency.

We selected Team ITG to support us with our plans to deliver our vision to “own the future of rental” and our mission to “become a world class rental solutions business delivering an outstanding customer experience ” – because they have the people, skills, capabilities, experience and digital technologies to develop and deliver outstanding and effective brand and campaign communications into diverse end markets. On top of this, we share a common set of values built around innovation, teamwork, expertise and responsibility.

Their scale, reach and excellent recent track record in developing brands and helping businesses grow were key ingredients in our decision to partner with them.

We look forward to integrating Team ITG into our business so that together we can develop innovative and effective marketing communications across all channels as one integrated marketing team.”

Natalie Somerville, Managing Director of Strategy and Creative at Team ITG, commented: “We’re absolutely delighted to be partnering with Sunbelt Rentals and working more closely with their amazing teams. Team ITG will be bringing not only our significant sector expertise to the table, but inspired thinking across the board – from brand building, strategy and creative to production, photography and all our specialist disciplines in between – as our businesses create a truly exciting future together. We can’t wait to get stuck in.”

Team ITG partners with some of the world’s most recognisable brands – Heineken, PUMA, Renault and over 100 more – improving the efficiency of their marketing operations through its highly-automated and intelligent modular multichannel system, CanopyCloud, which is built to ‘Simplify, Automate and Create’ marketing campaigns. Team ITG’s disruptive martech is supported by its 250-seat, 24-hour creative production studio – a pool of client-dedicated, multi-skilled creatives who bring campaigns to life through both manual and automated creative production techniques.

Its award-winning client services range from strategy, creative and creative production, to delivery, performance marketing and TV, film and photography.

For more information about Team ITG’s world-leading technology and award-winning services, contact

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