Storyteq joins Team ITG to deliver full creative and marketing automation to major global brands

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22 June 2021 by Team ITG

We’re on a mission to liberate marketers, and after acquiring leading European software company Storyteq, we’re now set to unlock the power of creative automation at scale.

This exciting new partnership amplifies the power of our CanopyCreate platform, which liberates marketers to automatically produce rich, localised and personalised content, animation and videos – a giant step forward in a previously complicated, slow and expensive process.

Building on our game-changing CanopyCloud marketing tech ecosystem – delivering everything from planning and workflow to deployment and analytics – our roster of global brands will now be able to create thousands of unique videos instantly in any language, any format and any ratio, using any content.

Designed by marketers, CanopyCloud is a highly-intuitive tech ecosystem which aims to end marketing fatigue for good and already automates up to 90% of creative production, asset localisation and transcreation for many of our European and global customers, including household names such as KFC, Heineken, Renault, Clarkes, IWG and World Duty Free (Dufry).

Lennard Kooy, CEO of Storyteq, commented: “We’ve joined forces with Team ITG and CanopyCloud to deliver full marketing and creative automation – think of it as your brand operating system. It’s going to be a gamechanger for the industry and we’re super excited.”

Simon Ward, founder and CEO of Team ITG, commented: “It’s time we moved on from inefficient ways of working [brands needing hundreds of creative studios around the globe] – full creative and marketing automation is finally here.

“Brands can now, for the first time, unlock automation of rich, localised and personalised content at scale – creating powerful conversations with consumers anywhere in the world.

“We’re incredibly excited to welcome our new partners to the Team ITG family and demonstrate to the world just how intuitive and powerful our game-changing technology is.”

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