Leading marketing technology business, Team ITG, has secured seven new partnerships with global brands GSK, Sky TV, Macmillan Cancer Support, Nando’s, Herbalife, Safeguard and Venesta without a single face-to-face meeting.
With a connected ecosystem of disruptive marketing technology and award-winning services, Team ITG delivers hard-hitting campaigns across every channel, creating meaningful connections between brand and consumer along the way. Its offering – which helps unify the marketing operations of some of world’s most recognisable brands – enables marketers to overcome the challenges of a new, more disparate hybrid approach to work.
Key to Team ITG’s success is CanopyCloud, an Enterprise Marketing Platform which liberates global brands to localise and personalise multichannel campaigns instantly, using full creative automation to save time, reduce cost and drive efficiencies at the click of a button. The ‘work from anywhere’ technology empowers marketers to plan, deploy and monitor complex multichannel campaigns from anywhere in the world.
Alex Alzate, Marketing Operations Director of worldwide consumer heath giant GSK, commented: “The implementation of CanopyCloud is revolutionizing GSK’s global content production. Not only is its powerful functionality transforming our way of working, but the platform’s intuitive and flexible connectivity to our ecosystem is its secret sauce. In addition, the ITG team delivers an outstanding level of partnership support that is refreshing during high levels of change. CanopyCloud is the future and heart of GSK’s content operations.”
Simon Ward, CEO and Founder of Team ITG, commented: “Partnerships like these clearly demonstrate that our unique blend of agnostic marketing technology and specialist disciplines has never been more relevant or compelling, especially for brands introducing the hybrid mix of home and office working. It’s an exciting time for Team ITG and our partners.”
After securing seven new partnerships virtually, Team ITG continues to add to its growing portfolio of global partners, which includes Heineken, PUMA, Virgin Media and Renault.