Team ITG social strategy helps PUMA surpass £1million revenue

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22 January 2020 by Team ITG

PUMA has enjoyed an outstanding ROI thanks to ITG’s multichannel online marketing campaigns.

Having worked with PUMA Teamwear for around two years in print and installation, Team ITG helped the brand capitalise on its digital presence with a tailored, sharply focused online marketing strategy.

Utilising data from paid search and social shopping campaigns, ITG’s digital team deployed a series of traffic ads targeted towards a core customer group, identified as more likely to engage in the selected channels. These were backed up by marketing ads to ensure that all opportunities to convert were maximised to their full potential. In addition, multiple content types were split tested in order to gauge which would be most effective.

As a result, ITG turned PUMA’s spend into revenue totalling £1,027,210.08 – an incredible 23,226.49% ROI.

“Since we started working with ITG on our Social Strategy, we have seen a significant increase in both our reach and sales. The team at ITG are great to deal with and have dedicated experts in all aspects of Social Media and PPC, they have been a great sounding board for ideas and content creation!” John Howarth – COO, PUMA

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