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Latest from ITG
Crafting a compelling narrative through film & photography – a behind-the-scenes look
In a world with so much at our fingertips, so much content created and consumed, it’s a wonder any messages get through the noise. Automation helps us get more content to market at pace, but the eye of a photographer is still integral in telling the right story for...
Work we love vs Work that works
Our ‘Thinking Out Loud’ series continues with Team ITG’s Executive Creative Director, Jo Wilby, who examines the complexities of the client/agency relationship when it comes to briefing and creating campaigns. Jo asks the question: how can clients and client service...
Marketing agencies through the eyes of a 17-year-old
In the first of our ‘Team ITG: Thinking Out Loud’ series, Claire Roshanzamir reflects on an amazing week hosting work experience students at Team ITG, examining what the next generation think modern marketing actually is, and how we can better appeal to them. ...
Interview: The importance of data in modern marketing
Data is a crucial part of successful modern marketing, but crafting it into the perfect strategy is more than just guesswork. Having gathered statistics from over 150 marketers on their most significant data challenges, we found their most common issue was the...
Super Bowl Ads: The big winners and the marketing misfires
An ad in the Super Bowl is a marketing opportunity like no other, but not all brands reach the end zone with their efforts. In this article, our Research & Insight Manager, Marc Aston, takes a closer look at the big winners from Super Bowl LVI, as well as those...
Why Creative Automation is now a marketing ‘must-have’
Creative automation has gone from ‘nice to have’, to a marketing essential. Here’s our bitesize guide to what it is, why it’s more relevant than ever, and the powerful benefits it can bring to brands across the globe. When struggling to keep up with the enormous...