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Latest from ITG

James Chittenden: How real do you want it?

James Chittenden: How real do you want it?

In an Insta-first world, brands increasingly lead with their visual expression. One of the key challenges for Marketers in 2024 is striking a balance between aspiration and authenticity, the dream and reality. One of the most subtle (or not) ways that this manifests...

AI for content writers – are the robots coming for my job?

AI for content writers – are the robots coming for my job?

With Artificial Intelligence (AI) becoming more powerful and accessible over recent years, our Brand Content Manager, Jack Malone, examines the technology’s impact on the role of the content writer, and whether software such as ChatGPT can truly replicate human...

Team ITG | 5 CRM Marketing Challenges Facing Brands

Team ITG | 5 CRM Marketing Challenges Facing Brands

Our ‘Thinking Out Loud’ series is back, with our Principal Consultant for CX & Technology, Chris Smith, here to examine the five key challenges that brands are facing in the CRM marketing arena. With an explosion of channels and an ever-growing demand for more...

Covid, the digital skills gap & embracing new technology

Covid, the digital skills gap & embracing new technology

Successive Covid lockdowns massively accelerated consumer digital adoption, which should be great for a lot of businesses. Yet, over two years later, many companies are still struggling to keep up, says ITG Deputy CEO and Chief Strategy Officer John Kirk in our latest...

Mental Health Awareness Week: Battling Imposter Syndrome

Mental Health Awareness Week: Battling Imposter Syndrome

As we acknowledge Mental Health Awareness Week, who better to hand over to than our own Head of Wellbeing, Sarah Stead, who takes an in-depth look at her own struggles with Imposter Syndrome, along with techniques she’s learned over the years to manage those feelings...

Virtual Production – the future of video & photography

Virtual Production – the future of video & photography

Our Virtual Production studio means Team ITG clients can shoot in any location they choose, without ever leaving our ITG Capture facility. It’s a highly efficient and innovative solution that’s empowering brands like Jaeger, part of the M&S family, to deliver...

The top tech and latest innovations we found at CES 2023

The top tech and latest innovations we found at CES 2023

Our Innovation Team work with brands like Pret and KFC, helping introduce them to technologies that increase efficiency, cut their carbon footprint, save money and revolutionise their marketing. To stay on top of the latest developments, they scour the world for new...

IWD 2023: Making a man’s world work for women

IWD 2023: Making a man’s world work for women

The stats might be shifting, but we’re still a long way from achieving true workplace equality for women around the globe. For the final part of our International Women’s Day takeover, we’re delighted to hand over to ITG’s Chief People Officer, Lisa Elrod, who draws...