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Latest from ITG
IWD 2023: A personal reflection from Sue Mountford
With #EmbraceEquity the theme for this year’s International Women’s Day, we’re handing over to Team ITG CEO, Sue Mountford, for a look back over her 30-year career. Sue talks about the pressures of balancing work with motherhood, the stereotypes and inappropriate...
Simon Says: Could AI write this article?
Welcome to Simon Says – a new series of articles written by ITG Group CEO & founder, Simon Ward. In this first episode, Simon takes the plunge into the world of Artificial Intelligence, examining its role in the marketing landscape as a content creator. Could we...
Team ITG sponsor Henry Stewart Creative Production & Creative Operations Events
Join us on March 10 in London as we sponsor both the Creative Production and Creative Operations events with Henry Stewart. We’ll be delving into the future of creative production in a world where demand for content is fast outstripping supply, supporting Sky as they...
Emerald Thinking acquisition: Boosting our data strategy capabilities
We’re thrilled to announce Team ITG’s acquisition of Emerald Thinking Group, a data-driven customer experience agency that we’ve worked alongside on several key projects – including the award-winning Missions & Motivations Engine for Wickes! The acquisition sees...
Crafting a compelling narrative through film & photography – a behind-the-scenes look
In a world with so much at our fingertips, so much content created and consumed, it’s a wonder any messages get through the noise. Automation helps us get more content to market at pace, but the eye of a photographer is still integral in telling the right story for...
Introducing: The new-look Inspired Thinking Group
Our rebrand has totally refreshed our identity and allowed us a much sharper focus on the two engines driving our business: our innovative marketing services, and Gartner award-winning marketing technology. Don’t worry – we’re the same company with the same values,...
Word travels fast – joining forces with 2 Sisters Food Group
Having heard about a shoot we’d completed for our partners at M&S, 2 Sisters Food Group enlisted Team ITG to create an awesome new film showcasing their commitment to chicken welfare and the sustainable new methods they’re using to achieve it. We love it when our...
More content, lower costs and greater efficiency for global brands
Team ITG’s focus on innovation and transformative ways of working is helping global brands like Currys, ASOS and Haleon create more content, faster than ever, without breaking their budgets. With the explosion of channels in recent years and an ever-growing demand for...
Bringing the 2022 Nisa Expo to life
Our creative teams were on top form as they produced a whole range of assets for this year’s Nisa Expo – a vital role given that this was the first time since 2019 that the event has been held in person. The Nisa Expo is a brilliant retail exhibition hosted annually...
Work we love vs Work that works
Our ‘Thinking Out Loud’ series continues with Team ITG’s Executive Creative Director, Jo Wilby, who examines the complexities of the client/agency relationship when it comes to briefing and creating campaigns. Jo asks the question: how can clients and client service...
Managing Bayer’s marketing automation through Salesforce
Our dedicated team of Salesforce consultants manage the strategic integration and execution of marketing automation using Salesforce Marketing Cloud (SFMC). Our marketing technology expertise isn’t limited to our own CanopyDeploy platform – in fact, we have...