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Latest from ITG

Sue Mountford: The Top Marketing Trends for 2024

Sue Mountford: The Top Marketing Trends for 2024

Generative AI dominated the marketing landscape (and all other news channels!) in 2023, driving conversations around the way brands will produce content and campaigns for every channel, with minimum effort. However, as we work out how to unlock the power of AI and...

James Chittenden: How real do you want it?

James Chittenden: How real do you want it?

In an Insta-first world, brands increasingly lead with their visual expression. One of the key challenges for Marketers in 2024 is striking a balance between aspiration and authenticity, the dream and reality. One of the most subtle (or not) ways that this manifests...

Beyond October: Black History Month 2023

Beyond October: Black History Month 2023

Team ITG Copywriter, Damaani Burns, explains the ongoing importance of Black History Month in this insightful article, explaining why its core messages need to resonate beyond October and interviewing ITGers from acoss the business on their unique experiences, both...

AI for content writers – are the robots coming for my job?

AI for content writers – are the robots coming for my job?

With Artificial Intelligence (AI) becoming more powerful and accessible over recent years, our Brand Content Manager, Jack Malone, examines the technology’s impact on the role of the content writer, and whether software such as ChatGPT can truly replicate human...

Want XR technology in your marketing? Watch our road test

Want XR technology in your marketing? Watch our road test

We wanted to demo the amazing capabilities of ITG Capture’s XR technology, so our on-site team created a piece of automotive content that brought together multiple locations under one roof at our state-of-the-art Birmingham facility. Tapping into the power of the...

Delivering in-restaurant marketing for the KFC Teriyaki range

Delivering in-restaurant marketing for the KFC Teriyaki range

Having been asked to help KFC launch their new Teriyaki range in restaurants, we pulled out all the stops to create outstanding photography and tailor the campaign for the in-restaurant experience, throughout their locations in the UK and Republic of Ireland. It’s...