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Latest from ITG

Simon Says: Why automation is the key to video marketing

Simon Says: Why automation is the key to video marketing

The internet and early social media may have been largely text and image based, but the online world is now every bit as much a video medium as your TV – and your customers are clamouring for audio-visual content. The trouble is that video tends to be more expensive...

Simon Says: The power of same-day distributed marketing

Simon Says: The power of same-day distributed marketing

How long does it take for enterprises to adapt and distribute global marketing campaigns across all countries, outlets and partners? For too many companies, the answer is “too long”. In marketing, you need to be reactive – you need to respond quickly to events and...

Simon Says: Why automation is the key to video marketing

Simon Says: Why automation is the key to video marketing

The internet and early social media may have been largely text and image based, but the online world is now every bit as much a video medium as your TV – and your customers are clamouring for audio-visual content. The trouble is that video tends to be more expensive...

Simon Says: The power of same-day distributed marketing

Simon Says: The power of same-day distributed marketing

How long does it take for enterprises to adapt and distribute global marketing campaigns across all countries, outlets and partners? For too many companies, the answer is “too long”. In marketing, you need to be reactive – you need to respond quickly to events and...

Simon Says: The folly of offshoring content

Simon Says: The folly of offshoring content

Companies who think that offshoring creative production will save costs and guarantee future margins are living in a fool’s paradise. The only viable path for creating personalised marketing content at scale is automation, which involves rethinking your production...

Simon Says: Just how good are AI chatbots?

Simon Says: Just how good are AI chatbots?

AI chatbots are considerably cheaper than human employees, but they’re not universally well received. How do you maximise their advantage currently – and will technology such as ChatGPT make them better conversationalists in the future? When you have a million...

Simon Says: Time for a martech ecosystem rethink?

Simon Says: Time for a martech ecosystem rethink?

Marketing technology is advancing at pace and already provides incredible opportunities for brands to boost their marketing output in a faster, more efficient way than ever before. So why are we still not capitalising on its full potential? Marketers questioned by...

Simon Says: Navigating hard times in marketing

Simon Says: Navigating hard times in marketing

Anyone can sail a ship in calm waters, but for marketers, the seas are rough – and getting rougher. How you hold the wheel now can make the difference between sailing through the storm intact and sinking without a trace. The seas were hardly calm pre-Covid. The rapid...

Simon Says: The importance of independent marketing agencies

Simon Says: The importance of independent marketing agencies

More and more independent marketing agencies are being acquired by larger networks, but is this trend good for clients and the marketing industry as a whole? I’m not convinced. According to the groups themselves, these acquisitions are about offering clients a more...