We know fashion & apparel.
How do we look?
Strike a pose
Capturing stunning photography and video is a huge part of what we do, whether that’s curating full seasonal campaigns (including Christmas TV ads) for M&S, or delivering quickfire, automated e-commerce shoots for Lyle & Scott. Our work for PUMA includes everything from driving their global campaigns with our cutting-edge marketing technology, to managing yearly kit launches for Manchester City, hosted at the club’s flagship Etihad Stadium store.
Transformative ways of working
ASOS are one of the industry’s most recognisable names, and our creative production model has already enabled them to double the volume of marketing content they’re able to produce, in half the time, without any additional cost. We’re boosting efficiencies across the board, with brands such as Matalan benefitting from our expertise in print and POS.
Lasting connections,
real results
We love helping brands make meaningful connections with their customers – and do so in a way that’s more efficient and cost-effective than ever before!
97.5%
reduction in asset amends
+80%
YOY increase in transactions
Want consistency across your global markets?
Guarantee 100% brand compliance with connected workflows, seamless approvals and easy-to-use dynamic templates.
Kick start your project today
Kick start your project today
Kick start your project today
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Having been asked to help KFC launch their new Teriyaki range in restaurants, we pulled out all the stops to create outstanding photography and tailor the campaign for the in-restaurant experience, throughout their locations in the UK and Republic of Ireland. It’s...
Gold-standard event management for Dreams’ roadshow
With Dreams launching a new product range and partnership with Team GB, we were challenged to project manage the brand’s three-day Stronger Together Roadshow, taking it from initial brief through to completion. A major event for Dreams, Team ITG’s role included...
Simon Says: Why automation is the key to video marketing
The internet and early social media may have been largely text and image based, but the online world is now every bit as much a video medium as your TV – and your customers are clamouring for audio-visual content. The trouble is that video tends to be more expensive...
Simon Says: The power of same-day distributed marketing
How long does it take for enterprises to adapt and distribute global marketing campaigns across all countries, outlets and partners? For too many companies, the answer is “too long”. In marketing, you need to be reactive – you need to respond quickly to events and...
ITG Capture studio making AI advancements
What’s the future of image creation? As brands are faced with greater demand for content than ever (without the budgets to match this sharp increase), AI will undoubtedly have a role in bridging that gap. Our ITG Capture photography and film centre is already...
Covid, the digital skills gap & embracing new technology
Successive Covid lockdowns massively accelerated consumer digital adoption, which should be great for a lot of businesses. Yet, over two years later, many companies are still struggling to keep up, says ITG Deputy CEO and Chief Strategy Officer John Kirk in our latest...
Simon Says: The folly of offshoring content
Companies who think that offshoring creative production will save costs and guarantee future margins are living in a fool’s paradise. The only viable path for creating personalised marketing content at scale is automation, which involves rethinking your production...