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People & Planet




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We know life sciences.

Drive engagement

Working with major companies

We’ve partnered with the likes of Bayer, J&J, Haleon, Biogen, MSD and Novo Nordisk, helping them to simplify and automate their marketing operations whilst amplifying the impact of their customer engagements. That’s faster execution, better customer experiences, more cost-effective compliant production, and deployment.

Marketing automation at scale

We put high quality, responsiveness, and affordability at the core of the services we deliver to our life sciences clients. We enable them to shift priorities towards personalised message delivery, enhanced customer experiences and super-agile campaign ops, which in turn increase customer engagement and help them to outpace competitors.

Delivering for our clients

Team ITG’s innovation-led approach to CRM has helped companies like Bayer achieve exceptional results in the life sciences sector…


customer journeys deployed each year


reduction in cost-per-conversion over a year

Business discovery

Maximising enterprise value & objectives

Organisational design

Geography, categories, brands, channels, departments/teams

Operating model definition

People, process & platform (online & offline)

Data modelling & configuration layers

Business metadata & taxonomy modelling

Human-centred solution design

User personas & jobs to be done (pain relievers & gain creators)

Workflow & process design

Inputs – activities – outputs

Market operations governance

Process, assets, content, data, platforms, CXM, adoption, lifecycle

Change management

Level of change, risk mitigation, Change Champions, community

Communications & training

1:1, group, videos, resources, virtual workshops, guided walkthroughs

Content automation audits

Evaluation of brand & campaigns, identification of automation opportunities

Ready to outpace the competition?

Create more high-quality content, without increasing your marketing spend. Get our revolutionary martech platform.

Kick start your project today

Kick start your project today

Kick start your project today

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