We know retail.
Retail in real-time
A new way to work
Our blended approach to creative and content production is working wonders for Co-op, Halfords, M&S and more, replacing outdated multi-agency models with our own 24/7 studio team, state-of-the art photography and video facility and automation tech. It’s why Currys trust us as the brand guardians of everything from their in-store experience to their OOH advertising – and why we were so integral to their major rebrand and other key campaigns running throughout the year, from Christmas to Black Friday.
Retail marketing strategy
When Wickes found that they weren’t getting enough customers through the door, our Missions & Motivations Engine changed it all, delivering connected experiences that prompted real actions. We’re personalising Mattel’s email and web content to give their audience tailored information and offers, and introducing digital signage at brands like Dunelm and Holland & Barrett to increase flexibility, relevance and sustainability.
Boosting footfall
and revenue
Now you know what we do, let’s take a look at how it’s impacting on some of the world’s biggest automotive brands.
49%
cheaper creative production than previous multi-agency models
+35%
increase in hero product sales
Automate your tedious creative production tasks
Control your marketing budget as you boost content volume for every channel through creative automation, without increasing headcount.
Kick start your project today
Kick start your project today
Kick start your project today
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With Artificial Intelligence (AI) becoming more powerful and accessible over recent years, our Brand Content Manager, Jack Malone, examines the technology’s impact on the role of the content writer, and whether software such as ChatGPT can truly replicate human...
From lack of personalisation to ineffective MarTech – the 5 key CRM challenges facing brands
Our ‘Thinking Out Loud’ series is back, with our Principal Consultant for CX & Technology, Chris Smith, here to examine the five key challenges that brands are facing in the CRM/CX arena. With an explosion of channels and an ever-growing demand for more content...
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We wanted to demo the amazing capabilities of ITG Capture’s XR technology, so our on-site team created a piece of automotive content that brought together multiple locations under one roof at our state-of-the-art Birmingham facility. Tapping into the power of the...
Delivering in-restaurant marketing for the KFC Teriyaki range
Having been asked to help KFC launch their new Teriyaki range in restaurants, we pulled out all the stops to create outstanding photography and tailor the campaign for the in-restaurant experience, throughout their locations in the UK and Republic of Ireland. It’s...
Gold-standard event management for Dreams’ roadshow
With Dreams launching a new product range and partnership with Team GB, we were challenged to project manage the brand’s three-day Stronger Together Roadshow, taking it from initial brief through to completion. A major event for Dreams, Team ITG’s role included...