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Progressive businesses unlock the value of data within their organisation, to understand and serve their customers more effectively. Our CX solutions predict customer intent, detecting explicit behaviours and implicit motivations. We think missions, not segments – our super-smart data models build meaningful, lasting and rewarding relationships with the customer, and transform the way brands go to market.
Amazing customer experiences
The insight behind the strategy. Our data scientists unearth the hidden revenue within your customer data. They blend hard evidence with behavioural science to give you a single clear picture of how your customers behave, what they want, what they don’t want, and what they might do next. That’s data models that are constantly learning and improving, giving you the confidence to make bold plays.
Our CX strategists take this deep knowledge and build it into programmes and campaigns, creating personalised, unified omnichannel journeys that build and grow across every platform – from emails to apps, websites to in-store. They connect with your audience, maximising engagement and conversion, nudging customers and prospects in the channels that are relevant to them while testing each step of the way.
Our CX Technology Consultants are certified in the technology that makes omnichannel campaigns tick – Salesforce, Adobe, Acquia, Google and, of course, our own CanopyDeploy. We’re innovators and pragmatists, providing a clear vision that maximises the marketing potential of these platforms. Too often brands leap into big tech buys without a defined CX strategy. That’s where we start…
Our in-house creative teams put the idea at the heart of all communications. Great campaigns need to be relevant and engaging to deliver entertaining and powerful interactions with your customers, which in turn build lasting relationships.
We send out over six billion hyper-personalised customer communications for our clients every year. Through a combination of our specialist creatives and dynamic templating technology, we keep all of this activity fast, efficient and cost-effective, ensuring that each communication delivers the right message, through the right channel, at the right time.
We don’t assume, we know. Yes, that’s a bold statement, but it’s one we back up daily with our extensive quantitative and qualitative research. We identify what really matters to customers by running regular workshops and focus groups, as well as carrying out mystery shopping exercises.
“Nothing that I’ve ever challenged teamitg to look at they haven’t done.”
Revolutionise your CRM operation through CanopyDeploy, our cutting-edge automation engine. It empowers non-technical marketers to manage and execute omnichannel campaigns based on a single customer view. Construct and deploy personalised communications for any channel while monitoring their effectiveness in real-time using a configurable real-time reporting dashboard. Our team implement in weeks rather than months, meaning you can enjoy the benefits of CanopyDeploy right away.
Customer data management
We make sense of your customer data, removing it from disjointed silos and unifying it to a specific customer or audience that you can interact with one-to-one through CanopyDeploy.
Data management platforms
We can help you select and implement data management platforms that enable you to collect data from approved sources, analyse and use it to identify prospects and drive targeted digital campaigns.
Martech partner expertise
We’re proud to work with our Marketing Cloud partners, including Salesforce, Acquia, IBM Watson, Adobe Campaign, Veeva and Oracle. Our team of accredited practitioners are experts on all the major enterprise platforms and can help you select, install and optimise them to deliver hyper-efficient, data-driven marketing.