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ITG Capture studio making AI advancements

ITG Capture studio making AI advancements

What’s the future of image creation? As brands are faced with greater demand for content than ever (without the budgets to match this sharp increase), AI will undoubtedly have a role in bridging that gap. Our ITG Capture photography and film centre is already...
Simon Says: The folly of offshoring content

Simon Says: The folly of offshoring content

Companies who think that offshoring creative production will save costs and guarantee future margins are living in a fool’s paradise. The only viable path for creating personalised marketing content at scale is automation, which involves rethinking your production...
Simon Says: Time for a martech ecosystem rethink?

Simon Says: Time for a martech ecosystem rethink?

Marketing technology is advancing at pace and already provides incredible opportunities for brands to boost their marketing output in a faster, more efficient way than ever before. So why are we still not capitalising on its full potential? Marketers questioned by...
Simon Says: Navigating hard times in marketing

Simon Says: Navigating hard times in marketing

Anyone can sail a ship in calm waters, but for marketers, the seas are rough – and getting rougher. How you hold the wheel now can make the difference between sailing through the storm intact and sinking without a trace. The seas were hardly calm pre-Covid. The rapid...