by Jack Malone | Aug 30, 2023 | Insights
Our ‘Thinking Out Loud’ series is back, with our Principal Consultant for CX & Technology, Chris Smith, here to examine the five key challenges that brands are facing in the CRM/CX arena. With an explosion of channels and an ever-growing demand for more content...
by Jack Malone | Apr 26, 2023 | Simon Says
Anyone can sail a ship in calm waters, but for marketers, the seas are rough – and getting rougher. How you hold the wheel now can make the difference between sailing through the storm intact and sinking without a trace. The seas were hardly calm pre-Covid. The rapid...
by Jack Malone | Jan 31, 2023 | Company
Our recent acquisition of Emerald Thinking has greatly expanded our capability in the areas of human insight, data science and data planning – a key step as we continue to improve our award-winning CRM offering for leading brands such as Wickes. After successfully...
by sam | Dec 12, 2022 | Group
We’re thrilled to announce Team ITG’s acquisition of Emerald Thinking Group, a data-driven customer experience agency that we’ve worked alongside on several key projects – including the award-winning Missions & Motivations Engine for Wickes! The acquisition sees...
by sam | Oct 5, 2022 | Client
Our creative teams were on top form as they produced a whole range of assets for this year’s Nisa Expo – a vital role given that this was the first time since 2019 that the event has been held in person. The Nisa Expo is a brilliant retail exhibition hosted annually...
