by Jack Malone | Nov 14, 2023 | Client
Tried out the new KFC Tower Burger range? Team ITG were instrumental in its launch, from photography at ITG Capture to delivering the campaign across multiple digital and print touchpoints. The Tower Burger range at KFC took the brand’s existing (and much-loved)...
by Jack Malone | Oct 17, 2023 | Client
Co-op Member Prices is a new initiative rewarding the brand’s members with a range of fantastic deals at Co-op stores, and Team ITG crafted and launched the marketing campaign to accompany this brilliant membership scheme. This was a truly end-to-end...
by Jack Malone | Aug 30, 2023 | Insights
Our ‘Thinking Out Loud’ series is back, with our Principal Consultant for CX & Technology, Chris Smith, here to examine the five key challenges that brands are facing in the CRM/CX arena. With an explosion of channels and an ever-growing demand for more content...
by Jack Malone | Apr 26, 2023 | Simon Says
Anyone can sail a ship in calm waters, but for marketers, the seas are rough – and getting rougher. How you hold the wheel now can make the difference between sailing through the storm intact and sinking without a trace. The seas were hardly calm pre-Covid. The rapid...
by Jack Malone | Jan 31, 2023 | Company
Our recent acquisition of Emerald Thinking has greatly expanded our capability in the areas of human insight, data science and data planning – a key step as we continue to improve our award-winning CRM offering for leading brands such as Wickes. After successfully...
