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Team ITG | 5 CRM Marketing Challenges Facing Brands

Team ITG | 5 CRM Marketing Challenges Facing Brands

Our ‘Thinking Out Loud’ series is back, with our Principal Consultant for CX & Technology, Chris Smith, here to examine the five key challenges that brands are facing in the CRM marketing arena. With an explosion of channels and an ever-growing demand for more...
Simon Says: Navigating hard times in marketing

Simon Says: Navigating hard times in marketing

Anyone can sail a ship in calm waters, but for marketers, the seas are rough – and getting rougher. How you hold the wheel now can make the difference between sailing through the storm intact and sinking without a trace. The seas were hardly calm pre-Covid. The rapid...