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An egg-cellent Easter campaign for Currys

An egg-cellent Easter campaign for Currys

We came up with the perfect game to drive social media engagement for Currys in the run-up to Easter, brought to life by those clever bunnies in our photography and video department.     Easter’s the perfect time for brands to deliver some cracking content...
Interview: The importance of data in modern marketing

Interview: The importance of data in modern marketing

Data is a crucial part of successful modern marketing, but crafting it into the perfect strategy is more than just guesswork. Having gathered statistics from over 150 marketers on their most significant data challenges, we found their most common issue was the...
Super Bowl Ads: The big winners and the marketing misfires

Super Bowl Ads: The big winners and the marketing misfires

An ad in the Super Bowl is a marketing opportunity like no other, but not all brands reach the end zone with their efforts. In this article, our Research & Insight Manager, Marc Aston, takes a closer look at the big winners from Super Bowl LVI, as well as those...
Taking Yum!’s global events online

Taking Yum!’s global events online

We spent 2021 transforming Yum!’s in-person event settings to amazing, unique virtual experiences, delivered to audiences across the globe in multiple time zones. It’s all part of our wider remit for Yum!’s portfolio of world-renowned brands, which includes the likes...