by Abbie | Feb 15, 2024 | Client
Every year the CRM team at Currys puts together the ’12 Days of Techmas’ – an omnichannel Christmas campaign that uses a gamified approach offering awesome tech prizes to customers while encouraging sign-ups to Currys Perks. This year they collaborated...
by Abbie | Feb 6, 2024 | Insights
Generative AI dominated the marketing landscape (and all other news channels!) in 2023, driving conversations around the way brands will produce content and campaigns for every channel, with minimum effort. However, as we work out how to unlock the power of AI and...
by Jack Malone | Dec 19, 2023 | Insights
Are Virtual Production and Artificial Intelligence (AI) really threats to human ingenuity? Or are they the tools we need to really set our creativity free and deliver outstanding content that wows and resonates? Let’s get the verdict from our Executive Creative...
by Jack Malone | Dec 19, 2023 | Insights
Is Virtual Production just ‘faking it’ compared to traditional methods of film and photography, or is this new technology a way to control the previously uncontrollable, telling your story exactly the way you want to? Over to Team ITG’s Executive Creative Director,...
by Abbie | Dec 12, 2023 | Insights
Our Virtual Production studio at ITG Capture is changing the way brands create film and photography. By bringing any and every location to a single location, our clients cut down travel, reduce carbon emissions, and get the creative freedom (and control) they need to...
