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Simon Says: Why counter-intuitive thinking is essential

by Jack Malone | Mar 14, 2023 | Simon Says

Logic, as favoured by scientists, accountants and City investors, is exceptionally effective for problems of science, engineering and mathematics, but not so good when it comes to understanding the motivation of human beings. For that, it sometimes helps to take an...

Simon Says: Could AI write this article?

by Jack Malone | Feb 20, 2023 | Simon Says

Welcome to Simon Says – a new series of articles written by ITG Group CEO & founder, Simon Ward. In this first episode, Simon takes the plunge into the world of Artificial Intelligence, examining its role in the marketing landscape as a content creator. Could we...

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Data, CX, CRM & insights

Digital performance marketing

Marketing technology

Automate.

Creative production

Digital & print management

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Create.

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Simon Says: Why counter-intuitive thinking is essential

Simon Says: Could AI write this article?

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