by Jack Malone | Mar 14, 2023 | Simon Says
Logic, as favoured by scientists, accountants and City investors, is exceptionally effective for problems of science, engineering and mathematics, but not so good when it comes to understanding the motivation of human beings. For that, it sometimes helps to take an...
by Jack Malone | Feb 20, 2023 | Simon Says
Welcome to Simon Says – a new series of articles written by ITG Group CEO & founder, Simon Ward. In this first episode, Simon takes the plunge into the world of Artificial Intelligence, examining its role in the marketing landscape as a content creator. Could we...
by Jack Malone | Jan 31, 2023 | Company
Our recent acquisition of Emerald Thinking has greatly expanded our capability in the areas of human insight, data science and data planning – a key step as we continue to improve our award-winning CRM offering for leading brands such as Wickes. After successfully...
by sam | Dec 12, 2022 | Group
We’re thrilled to announce Team ITG’s acquisition of Emerald Thinking Group, a data-driven customer experience agency that we’ve worked alongside on several key projects – including the award-winning Missions & Motivations Engine for Wickes! The acquisition sees...
by sam | Sep 22, 2022 | Insights
Our ‘Thinking Out Loud’ series continues with Team ITG’s Executive Creative Director, Jo Wilby, who examines the complexities of the client/agency relationship when it comes to briefing and creating campaigns. Jo asks the question: how can clients and client service...
