by Jack Malone | Jul 18, 2023 | Simon Says
The internet and early social media may have been largely text and image based, but the online world is now every bit as much a video medium as your TV – and your customers are clamouring for audio-visual content. The trouble is that video tends to be more expensive...
by Jack Malone | Jul 6, 2023 | Simon Says
How long does it take for enterprises to adapt and distribute global marketing campaigns across all countries, outlets and partners? For too many companies, the answer is “too long”. In marketing, you need to be reactive – you need to respond quickly to events and...
by Jack Malone | Jun 20, 2023 | Insights
Successive Covid lockdowns massively accelerated consumer digital adoption, which should be great for a lot of businesses. Yet, over two years later, many companies are still struggling to keep up, says ITG Deputy CEO and Chief Strategy Officer John Kirk in our latest...
by Jack Malone | Jun 13, 2023 | Simon Says
Companies who think that offshoring creative production will save costs and guarantee future margins are living in a fool’s paradise. The only viable path for creating personalised marketing content at scale is automation, which involves rethinking your production...
by Jack Malone | May 30, 2023 | Simon Says
AI chatbots are considerably cheaper than human employees, but they’re not universally well received. How do you maximise their advantage currently – and will technology such as ChatGPT make them better conversationalists in the future? When you have a million...
