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Simon Says: Could AI write this article?

Simon Says: Could AI write this article?

Welcome to Simon Says – a new series of articles written by ITG Group CEO & founder, Simon Ward. In this first episode, Simon takes the plunge into the world of Artificial Intelligence, examining its role in the marketing landscape as a content creator. Could we...
How technology will inspire marketers in 2023

How technology will inspire marketers in 2023

In the face of economic uncertainty, it is important for retailers to re-evaluate and update how they engage customers. Team ITG is a company helping major retailers, such as Currys, ASOS, and PUMA do just that, using technology to inspire and lead high-impact...
An end-to-end Christmas customer experience for Currys

An end-to-end Christmas customer experience for Currys

This Christmas has seen us launch a cutting-edge Augmented Reality experience for Currys, create content for their ’12 Days of Techmas’ advent competition, and support the brand’s charity partner through stunning festive window theatre that empowers customers and...
Bringing the 2022 Nisa Expo to life

Bringing the 2022 Nisa Expo to life

Our creative teams were on top form as they produced a whole range of assets for this year’s Nisa Expo – a vital role given that this was the first time since 2019 that the event has been held in person. The Nisa Expo is a brilliant retail exhibition hosted annually...