Technology

Multiplatform MRM

2,500 meticulously executed yearly campaigns. Over 35,000 lines of artwork produced each year. All thanks to CanopyCloud, our game-changing technology and our brilliant people : ) This is not just marketing resource management, this is teamitg’s M&S marketing resource management.

We are super proud to handle 100% of M&S’ creative adaptations, providing over 900 stores with campaign, promotional and business as usual POS. Our dedicated production team also ensures we deliver on our 48-hour service level agreement, with a next day turnaround the norm rather than the exception.

Data management and segmentation

Communicating the features and benefits of pharmaceutical drugs is a complex and sensitive task. We have a social and legal responsibility to be 100% confident the right message is going to the right person, at the right time. No exceptions, no excuses.

We help Johnson & Johnson’s pharmaceutical arm, Janssen, with strict data management of their USA and Canada consumer and healthcare audiences for over 40 brands and 32 different areas of medical concern.

We do this by hosting and managing their databases and providing a single view of their key customers, specifically B2B healthcare professionals and direct-to-consumer clients. This enables us to send targeted communications and build tailored and customisable online solutions such as Cancer.com, which delivers invaluable personalised content to users through the intuitive My Care Activator tool.

Automated creative production

When it comes to planning and executing strategic local marketing for ŠKODA’s 128 retailer sites, our approach is always the same. No shortcuts taken, no corners cut. Whatever we’re creating – press, DM, email, social media, door drops or digital dealership campaigns – localised, relevant campaign content is key.

To drive efficiency and keep marketers (and consumers) engaged, assets are easily briefed and approved using our industry-leading CanopyLocal marketing technology; enabling the ŠKODA team to rapidly create unlimited, localised campaign assets delivering total brand control and real brand activation at every dealership across every promotion. This high-performance local marketing is backed up with CanopyAnalytics, providing real-time reporting across all channels.

Website and UX development

The financial industry is one of the most regulated in the world. However, we’ve never let that restrict our creativity. Just ask the Mortgage Advice Bureau.

When developing their brand new website we ensured it delivered an FCA-approved user experience that instantly clicked with mortgage buyers. Interfaces were simplified, live share price feeds were added, and new calculation tools provided faster recommendations. Most impressively of all, conversion rates doubled as a result of consumers being able to engage with far more content on the site.