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Virtual Production – the future of video & photography

May 2, 2023

Our Virtual Production studio means Team ITG clients can shoot in any location they choose, without ever leaving our ITG Capture facility. It’s a highly efficient and innovative solution that’s empowering brands like Jaeger, part of the M&S family, to deliver stunning campaigns faster than ever, without the usual costs and carbon footprint associated with on-location shoots.

The Virtual Production studio at ITG Capture is one of a number of cutting-edge innovations within our revolutionary content creation centre, allowing our expert teams to digitally recreate any location, supported by a full lighting rig, and in turn deliver outstanding content that looks and feels exactly like the real thing.

Your shoot is managed from the control room, putting you in charge of all content, lighting and sound. The Virtual Production studio can be closed off for soundproofing and total privacy, while its dedicated hair and make-up area, dressing room and green room give you the space you need when the cameras aren’t rolling.

Everything at the facility is plugged into our Storyteq marketing technology and end-to-end creative services, meaning we get your content to market at pace.

The Virtual Production studio proved to be the perfect tool to deliver fashion brand Jaeger’s SS23 campaign, with multiple costly days out on location replaced with a simple two-day studio shoot.

“Content-rich campaigns are highly sought after by retailers with a constant need to keep consumers engaged across all channels – physical and digital. The ability to produce and localise large volumes of content quickly and efficiently from a two-day shoot is hugely beneficial and the Virtual Production studio enables the customisation and creativity our campaign needed.”
Lawrence Christensen, Head of Marketing Brands at Jaeger & M&S

Watch the video above to go behind the scenes of the shoot, and look out for the Jaeger SS23 collection hitting stores now!

Want to find out more?

Interested in our Virtual Production & XR offering at ITG Capture? Fill in the form and one of our expert team will be in touch.

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