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Latest from ITG

Simon Says: Just how good are AI chatbots?

Simon Says: Just how good are AI chatbots?

AI chatbots are considerably cheaper than human employees, but they’re not universally well received. How do you maximise their advantage currently – and will technology such as ChatGPT make them better conversationalists in the future? When you have a million...

Simon Says: Time for a martech ecosystem rethink?

Simon Says: Time for a martech ecosystem rethink?

Marketing technology is advancing at pace and already provides incredible opportunities for brands to boost their marketing output in a faster, more efficient way than ever before. So why are we still not capitalising on its full potential? Marketers questioned by...

Simon Says: Navigating hard times in marketing

Simon Says: Navigating hard times in marketing

Anyone can sail a ship in calm waters, but for marketers, the seas are rough – and getting rougher. How you hold the wheel now can make the difference between sailing through the storm intact and sinking without a trace. The seas were hardly calm pre-Covid. The rapid...

Simon Says: Could AI write this article?

Simon Says: Could AI write this article?

Welcome to Simon Says – a new series of articles written by ITG Group CEO & founder, Simon Ward. In this first episode, Simon takes the plunge into the world of Artificial Intelligence, examining its role in the marketing landscape as a content creator. Could we...