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We know marketing technology.

Fully Connected

Platform-agnostic

As your marketing technology partner, we work on everything from programme delivery and consultancy to configuration, training and change management, ensuring you maximise the potential of all the technology you employ.

With dedicated implementation teams focused on our platforms, we have a stellar track record of helping leading brands streamline their marketing operations, workflows and content creation with cutting-edge automation. Delivering pre-implementation, scoping, build, configuration, training and on-boarding. Our responsibility is to bring your platform to life – quickly and effectively.

ITG Innovation Room

Brands are often faced with a choice between lots of disparate marketing agencies and tech providers, or poorly integrated group agencies. We’re different, offering all of these fully connected services all under one roof.

Business discovery

Maximising enterprise value & objectives

Organisational design

Geography, categories, brands, channels, departments/teams

Operating model definition

People, process & platform (online & offline)

Data modelling & configuration layers

Business metadata & taxonomy modelling

Human-centred solution design

User personas & jobs to be done (pain relievers & gain creators)

Workflow & process design

Inputs – activities – outputs

Market operations governance

Process, assets, content, data, platforms, CXM, adoption, lifecycle

Change management

Level of change, risk mitigation, Change Champions, community

Communications & training

1:1, group, videos, resources, virtual workshops, guided walkthroughs

Content automation audits

Evaluation of brand & campaigns, identification of automation opportunities

Want Gartner award-winning marketing technology?

Get full control. Get the power of automation. Get your campaigns on every channel. Get our game-changing creative marketing operations platform.

Other services we offer

Strategy & creative
Digital performance marketing
TV, film & photography
Apps & websites
Creative production
Digital & print management
Data, CX, CRM & insights

Kick start your project today

Kick start your project today

Kick start your project today

Want to know why these brands love us?

We’re proud to work with some pretty amazing businesses across the globe, achieving incredible results every single day. Could we do the same for you?

Latest from Team ITG.