Our creative teams were on top form as they produced a whole range of assets for this year’s Nisa Expo – a vital role given that this was the first time since 2019 that the event has been held in person.
The Nisa Expo is a brilliant retail exhibition hosted annually by the brand, with Team ITG at the heart of its creative direction this time around.
For 2022, we came up with a new creative design – the first time that we’ve been involved with this aspect of the event. Our responsibilities included building branding (both internal and external) that was seen across welcome signs, posters, reception graphics and more.
We also played a major role in the visual identity and delivery of four key stands – Co-op Own-Brand, Nisa Village, Franchise and EPOS – while curating multiple presentations used across different talks throughout the two days.
With three brochures being sent to attendees, Nisa entrusted us to deliver the design and artwork for each, a task handled expertly by our team of creative gurus.
And finally, we got to design and artwork several important assets for the Expo’s Gala Dinner awards show (which we were lucky enough to attend!), including menus, presentations, videos and the awards themselves.
This was a collaborative effort between our creative and account teams, as well as Nisa themselves and their event partner, XSEM, and our work has gone down a treat with the brand and their attendees!
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