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Latest from ITG

Work we love vs Work that works

Work we love vs Work that works

Our ‘Thinking Out Loud’ series continues with Team ITG’s Executive Creative Director, Jo Wilby, who examines the complexities of the client/agency relationship when it comes to briefing and creating campaigns. Jo asks the question: how can clients and client service...

Work we love vs Work that works

Marketing agencies through the eyes of a 17-year-old

In the first of our ‘Team ITG: Thinking Out Loud’ series, Claire Roshanzamir reflects on an amazing week hosting work experience students at Team ITG, examining what the next generation think modern marketing actually is, and how we can better appeal to them. Last...

Cannes Lions – Our pick of the ads from this year’s entries

Cannes Lions – Our pick of the ads from this year’s entries

The Cannes Lions International Festival of Creativity is a global event celebrating the very best in the advertising and creative communications industry. The 2022 awards recognised some amazing work from teams around the world, but what caught the eye of our own...

Work we love vs Work that works

Work we love vs Work that works

Our ‘Thinking Out Loud’ series continues with Team ITG’s Executive Creative Director, Jo Wilby, who examines the complexities of the client/agency relationship when it comes to briefing and creating campaigns. Jo asks the question: how can clients and client service...

Work we love vs Work that works

Marketing agencies through the eyes of a 17-year-old

In the first of our ‘Team ITG: Thinking Out Loud’ series, Claire Roshanzamir reflects on an amazing week hosting work experience students at Team ITG, examining what the next generation think modern marketing actually is, and how we can better appeal to them. Last...

Cannes Lions – Our pick of the ads from this year’s entries

Cannes Lions – Our pick of the ads from this year’s entries

The Cannes Lions International Festival of Creativity is a global event celebrating the very best in the advertising and creative communications industry. The 2022 awards recognised some amazing work from teams around the world, but what caught the eye of our own...

5 key takeaways from our Email Benchmark 2022

5 key takeaways from our Email Benchmark 2022

Discover 5 of the key findings from our Email Benchmark 2022. Compiled from data extracted from the 3.6 billion messages sent via Deployteq in the last year, as well as a separate survey of over 150 organisations, the Email Benchmark provides comprehensive insights...

Interview: The importance of data in modern marketing

Interview: The importance of data in modern marketing

Data is a crucial part of successful modern marketing, but crafting it into the perfect strategy is more than just guesswork. Having gathered statistics from over 150 marketers on their most significant data challenges, we found their most common issue was the...

Super Bowl Ads: The big winners and the marketing misfires

Super Bowl Ads: The big winners and the marketing misfires

An ad in the Super Bowl is a marketing opportunity like no other, but not all brands reach the end zone with their efforts. In this article, our Research & Insight Manager, Marc Aston, takes a closer look at the big winners from Super Bowl LVI, as well as those...

Why Creative Automation is now a marketing ‘must-have’

Why Creative Automation is now a marketing ‘must-have’

Creative automation has gone from ‘nice to have’, to a marketing essential. Here’s our bitesize guide to what it is, why it’s more relevant than ever, and the powerful benefits it can bring to brands across the globe. When struggling to keep up with the enormous...

You’ve got the creative content. Now how about an award-winning platform to publish it worldwide?

Get global control, on-brand localised activation and one-to-one with your customers with Storyteq, our Garner award-winning xxx platform.