After some fantastic work from our visionary partners at GSK, as well as Team ITG’s own team of experts, we’re proud to say that together we took home the ‘Excellence in MarComm Technology’ prize at the prestigious Gartner Communications Awards 2022.
Streamline (GSK’s name for our revolutionary Storyteq marketing technology) is totally reinventing the way global marketing teams deliver omnichannel campaigns from a single, ‘ecommerce-style’ platform.
Super-intuitive, it’s a portal that brings together teams, operations and workflows for seamless connectivity, in one ‘system of record’ – providing a one-stop shop for content excellence.
The platform’s incredible depth of live production data empowers GSK to make fully informed strategic decisions that improve campaign execution.
In the space of just 18 months, Streamline has taken what was previously a disconnected landscape and completely transformed it, allowing the brand to get their content to global markets faster than ever before.
We’re not stopping there, though! Game-changing ‘playbooks’ are the future of marketing automation, bringing to life GSK’s ultimate vision – to increase the speed of global campaign delivery from “16 days to 16 seconds”.
As James Masters, Marketing Content Management Product Director at GSK, says, “Streamline is the backbone of GSK’s content operations, built to inspire our marketeers and in turn inspire our customers.”
Winning this Gartner award is a fantastic reflection of our game-changing technology and the unrivalled dedication of our teams, showcasing the power of the lasting, meaningful partnerships we develop with our clients.
Congratulations once again to our friends and partners at GSK, as well as everyone at Team ITG who played a part in making this happen.
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