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Co-op Member Prices: Creating and launching a multichannel marketing campaign

Oct 17, 2023

Co-op Member Prices is a new initiative rewarding the brand’s members with a range of fantastic deals at Co-op stores, and Team ITG crafted and launched the marketing campaign to accompany this brilliant membership scheme.

This was a truly end-to-end multichannel campaign, spanning creative development across everything from social, web and app to in-store POS, CRM, OOH and TV – all of which we turned around in just one month.

Team ITG handled the full creation and delivery of the Member Prices identity, along with price lock-up strategy, in-store POS strategy and implementation, while also leading on the production of ATL and BTL marketing materials.

We’ve also been heavily involved in driving engagement amongst senior stakeholders through the build of a virtual store walkthrough, and supported on decks to ensure suppliers were also primed for the launch.

“The speed, foresight, care, attention and tenacity of Team ITG collectively has been incredible”
Amy Banks, Production & Content Hub Manager, Co-op

Since our campaign hit Co-op’s channels, the brand have seen an increase in memberships, a reduction in cost per acquisition, and we’re 22% ahead of where we were forecast to be at this stage.

Huge congratulations to Co-op, our teams, and the brilliant Lucky Generals, dentsu and MullenLowe, who also worked on this launch.

Check out our work in stores now, and sign up for Co-op membership here!

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